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FTC Fraud Alert Can Help You Build Trust in Your Short Sale Marketing

FTC Fraud Alert Can Help You Build Trust in Your Short Sale Marketing

One of the biggest challenges agents face today is getting Short Sale Sellers to take action and agree to list with them. One of the ways I teach our students to speed up the process is to use the authority of others to support their message. In the link below, I have included a Fraud [...]

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Do Short Refi’s Really Exist?

Do Short Refi’s Really Exist?

A couple of years ago I was interviewed for an article in the California Association of Realtors Magazine where I describe the strategy of using a “Short Refi” for homeowners who are upside down on their home but wish to stay there. The question is “Do Short Refi’s Really Exist?”

Well HUD thinks they do…

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The Rising Tide of Strategic Defaults in Non-Recourse States

I just came across a very interesting article that forecasts the number of homeowners underwater will rise from 14 million today, to 20 million by the end of 2011. It also points out a correlation between the rates of strategic default, a borrower’s credit score and the state of residence (recourse vs. non-recourse). Excerpt From [...]

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7 Ways to Get the Most Out of WIIFM Real Estate Marketing

7 Ways to Get the Most Out of WIIFM Real Estate Marketing

Let’s face it…your potential clients don’t really care about you or your business. They care about what you can do to solve their problem.

In this post we will talk about a powerful marketing technique called ‘WIIFMM’ and I will share a few ways that you can quickly make it part of your successful marketing strategy.

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1 Simple Shift = More Real Estate Leads

1 Simple Shift = More Real Estate Leads

Do you know the single most important factor that will determine the effectiveness of your marketing, and the profitability of your entire real estate business?

It’s simple, actually…

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Finding the Rental Sweet Spot

I just created a short video that will help you find the rental sweet spot in your market. This is good information for you to help investors find profitable rental units or to pinpoint units for your own investment portfolio.

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HUD 2009 American Housing Survey

HUD 2009 American Housing Survey

The U.S. Department of Housing and Urban Development(HUD) released its 2009 American Housing Survey last week and I wanted to provide a link to the data for any agents who might find it interesting.

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Working the Foreclosure Cycle – Your Key to Long Term Success

As a Real Estate Broker, Lender and Investor, I have worked the foreclosure and distressed property market for over three decades.  As you can imagine, I have seen many people come and go in real estate over the years.  One of the main reasons for people leaving real estate is that they either lack the [...]

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The 3 Steps to Short Sale Success

With the cooling of the real estate market, the meltdown of sub-prime and option arm loans, rising unemployment and negative equity in properties, the number of homeowners that find themselves in foreclosure has skyrocketed to unprecedented levels. And it is predicted that several million more homeowners will fall into foreclosure in the next two years. [...]

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