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What Your Clients Need to Know About Strategic Defaults

I was recently quoted in Residential Specialist Magazine regarding ‘strategic defaults’ by borrowers. I thought it was an important article that I should share with you. Click here to download a PDF of the article PLEASE NOTE: If you have problems viewing please install the latest version of Acrobat Reader by clicking here. “In some [...]

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New Federal MARS Rules Effect Short Sale Disclosures

New Federal MARS Rules Effect Short Sale Disclosures

I have poured through the 53 page M.A.R.S documents and just posted a very important video below that covers the new M.A.R.S. rules implemented by the FTC that will effect every real estate agent that works with short sales. We have also posted a full length video and 4 example disclosures that you can use [...]

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WSJ: With Foreclosures Stalled Short Sales Will Increase

WSJ: With Foreclosures Stalled Short Sales Will Increase

The Wall Street Journal just released an article where I discuss ‘The Short Sale Alternative’ in light of the foreclosure turmoil the real estate market finds itself in. The short sale market is poised to explode as investors and buyers begin to shy away from already foreclosed properties and banks look to limit their exposure [...]

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Do Short Refi’s Really Exist?

Do Short Refi’s Really Exist?

A couple of years ago I was interviewed for an article in the California Association of Realtors Magazine where I describe the strategy of using a “Short Refi” for homeowners who are upside down on their home but wish to stay there. The question is “Do Short Refi’s Really Exist?”

Well HUD thinks they do…

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7 Ways to Get the Most Out of WIIFM Real Estate Marketing

7 Ways to Get the Most Out of WIIFM Real Estate Marketing

Let’s face it…your potential clients don’t really care about you or your business. They care about what you can do to solve their problem.

In this post we will talk about a powerful marketing technique called ‘WIIFMM’ and I will share a few ways that you can quickly make it part of your successful marketing strategy.

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1 Simple Shift = More Real Estate Leads

1 Simple Shift = More Real Estate Leads

Do you know the single most important factor that will determine the effectiveness of your marketing, and the profitability of your entire real estate business?

It’s simple, actually…

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Houselogic: Foreclosure vs. Short Sale Article

I had the pleasure to be interviewed a few weeks ago for an article that was posted to the NAR’s homeowner focused website – houselogic.com. The article covers the HAFA program incentives, advantages and disadvantages of a short sale and also gives homeowners a short explanation regarding how to begin the short sale process. Read [...]

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HAFA SHORT SALE RULES ARE SCHEDULED TO TAKE EFFECT ON APRIL 5. ARE YOU READY?

The deadline for servicers to implement the new Home Affordable Foreclosure Alternatives program (HAFA) is now less than two weeks away.  This means that all of the HAFA rules forms and guidelines will be taking effect very soon.  Although servicers and lenders have had the option to implement the new HAFA program before the deadline, [...]

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MOST SHORT SALES NOW PAY A FULL 6% REAL ESTATE COMMISSION

HUD, FANNIE MAE AND FREDDIE MAC ALL NOW AUTHORIZE PAYMENT OF SIX PERCENT COMMISSIONS A major issue real estate agents have faced when negotiating short sales with lenders and servicers was that it was always a battle to try and get paid a full real estate commission on these difficult and time consuming transactions.  The loss mitigators working [...]

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Working the Foreclosure Cycle – Your Key to Long Term Success

As a Real Estate Broker, Lender and Investor, I have worked the foreclosure and distressed property market for over three decades.  As you can imagine, I have seen many people come and go in real estate over the years.  One of the main reasons for people leaving real estate is that they either lack the [...]

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