1 Simple Shift = More Real Estate Leads

Do you know the single most important factor that will determine the effectiveness of your marketing, and the profitability of your entire real estate business?

It’s simple, actually…

Choosing the right niche.

First let’s talk about why choosing a niche is one of the best ways to boost your income, and then we will list some of the hottest real estate niches that desperately need agents to handle all of the surplus clients right now.

When you choose the right niche you instantly set yourself apart from the other agents in your area.

Here is a short list of just a few of the benefits:

• You become the “go-to” expert on that subject in your community
• Referrals flow in because agents and other professionals rely on you for your expert advice
• Your marketing is targeted and focused
• Internet advertising is easier because potential client will search for your “keywords”
• Your marketing will bring in more revenue for every dollar spent
• You will instantly multiply the effectiveness of your marketing
• It is easy to build a busy team because any potential clients who need to solve that specific problem will want to work with an expert
• It easy for you to create systems to expand your business because you understand your niche and can distill it and teach it to your team

It may seem counterintuitive but marketing that focuses on a very specific target market will always be much more effective than general, “one size fits all” marketing.

Think of it this way. When you have a headache and go to the super market to find a remedy for that headache, which bottle of pills do you reach for? Do you choose the one labeled “medicine”?

No, you reach for Excedrin “The Headache Medicine”.

Here is another example to really drive home this point.

Let’s say you are facing a divorce and need to hire an attorney to represent you. Do you open the yellow pages and just look for “lawyers”? Do you look for a criminal attorney? No…

You go straight for the divorce lawyers.
Now in a sea of lawyers, all with pages of qualifications and years of schooling, there are quickly a few that stand out and “meet your needs”.

Without spending an extra dime on advertising, those divorce attorneys did something very powerful by simply drawing a line in the sand and deciding which specialty they would focus on.

Potential real estate clients are looking for that same kind of specialization. They don’t just need any old real estate agent. They need an agent who can solve their specific problem.

Let me say that again: they need an agent who can solve their unique problem.

They need an expert that can professionally handle the specific situation they find themselves in, and when you position yourself as that expert all of your marketing will become unbelievably powerful.

So, obviously choosing the right niche is important, but which one is right for you?

Here are some examples of great niches that are hot in today’s market:

• Short Sales
• Pre-Foreclosure Listings
• Pre-Foreclosure Buyers
• BPO Vendors
• REO Properties

If you are not currently focused on a specific niche take some time to research your community and find out which specific area there is a demand for. Then get busy becoming the dominant player in that niche, it will certainly be worth your time.

Stay tuned, over the next few weeks I will be sharing more important marketing tips and tricks that will help you become the recognized distressed real estate expert in your community.

- SPEARE VALASAKOS

P.S. – I just finished up a new report that outlines the 21 of the most effective ways to get customers in today’s market. Click here to download your copy now.