Wells Fargo Nixes Extensions on Residential Short Sales

Wells Fargo Nixes Extensions on Residential Short Sales

In an interesting development Wells Fargo has stopped granting extensions for distressed homeowners to complete short sales, a move that will expedite foreclosures. From the article: “Mary Berg, a spokeswoman for Wells, said its new policy on short sales was put in place “over the past couple of months . in response to various investor [...]

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FTC Fraud Alert Can Help You Build Trust in Your Short Sale Marketing

FTC Fraud Alert Can Help You Build Trust in Your Short Sale Marketing

One of the biggest challenges agents face today is getting Short Sale Sellers to take action and agree to list with them. One of the ways I teach our students to speed up the process is to use the authority of others to support their message. In the link below, I have included a Fraud [...]

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HAFA Benefits for Agents – C.A.R. Magazine Article

HAFA Benefits for Agents – C.A.R. Magazine Article

I just wanted to let everyone know about an article regarding HAFA in this month’s Issue of CAR magazine where I outline some of the most important benefits to real estate practitioners who learn about the HAFA program.

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Which Servicers are Participating in the HAMP/HAFA Program: Quick List

Which Servicers are Participating in the HAMP/HAFA Program: Quick List

We just put together a quick one page list that outlines the roughly 100 servicers and lenders that are now participating in the HAMP/HAFA programs.

It is a great resource to print off, and keep by your desk when you talk to potential clients. You will be able to quickly determine if their servicer or lender is participating in the HAFA program and begin to help them through the HAFA short sale process.

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Do Short Refi’s Really Exist?

Do Short Refi’s Really Exist?

A couple of years ago I was interviewed for an article in the California Association of Realtors Magazine where I describe the strategy of using a “Short Refi” for homeowners who are upside down on their home but wish to stay there. The question is “Do Short Refi’s Really Exist?”

Well HUD thinks they do…

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UPDATE: Bank Of America And Chase Outline HAFA Short Sale Programs

UPDATE: Bank Of America And Chase Outline HAFA Short Sale Programs

In an effort to help agents and streamline the HAFA short sale process, Bank of America and JP Morgan Chase have posted new information and resources online for real estate agents.

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The Rising Tide of Strategic Defaults in Non-Recourse States

I just came across a very interesting article that forecasts the number of homeowners underwater will rise from 14 million today, to 20 million by the end of 2011. It also points out a correlation between the rates of strategic default, a borrower’s credit score and the state of residence (recourse vs. non-recourse). Excerpt From [...]

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All HAFA Short Sale Programs Are Now Up And Running

All HAFA Short Sale Programs Are Now Up And Running

On April 5, 2010, the HAFA program became mandatory for all for non-GSE (non-Freddie Mac and Fannie Mae loans) servicers participating in the HAMP program. According to the Making Home Affordable Program Servicer Performance Report issued on July 26, 2010, although some of the servicers were slow to implement the program, as of the end [...]

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7 Ways to Get the Most Out of WIIFM Real Estate Marketing

7 Ways to Get the Most Out of WIIFM Real Estate Marketing

Let’s face it…your potential clients don’t really care about you or your business. They care about what you can do to solve their problem.

In this post we will talk about a powerful marketing technique called ‘WIIFMM’ and I will share a few ways that you can quickly make it part of your successful marketing strategy.

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1 Simple Shift = More Real Estate Leads

1 Simple Shift = More Real Estate Leads

Do you know the single most important factor that will determine the effectiveness of your marketing, and the profitability of your entire real estate business?

It’s simple, actually…

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